Imagine you picked up an energy bar that looked healthy. You flip it over and see that the ingredients list goes over 30, 40 items, half of which you can’t even pronounce. You likely wouldn’t eat that.
We know to avoid eating food that has long lists of unknown ingredients. Why don’t we treat skin, our largest organ, the same way? It’s time we all became more mindful of the unnecessary irritants we may be applying to it.
No more than 15 proven ingredients. That’s the Soffli standard. We don't add anything just to make our products smell, look or feel a certain way or otherwise manipulate your sensory experiences. Every ingredient is clean & effective and added to perform a specific function to directly benefit your skin health & glow.
Derived from the word “soulfully” and meant to be pronounced “softly,” Soffli was launched with this intent to provide mindful skincare products where there’s a deliberate purpose behind every single element so that your skin gets everything it needs and nothing it doesn't.
Think Simple Smart
Most clean skincare brands out there still have ingredients lists than span into the 30s, 40s, 50s even. Skincare experts will tell you your skin doesn’t need all that. Many ingredients, even those dubbed “clean” are there just to make products smell, look or feel a certain way.
With Soffli's 15 or less proven ingredients approach, you can claim true power in your overall health and skincare journey and fully understand what you’re putting on your precious skin, while reaping all the benefits of quality skincare.
We're Leaping Bunny certified cruelty-free and Peta certified animal test-free and vegan. We formulate without parabens, mineral oils, phthalates, formaldehydes, sulfates, ethanolamines (MEA, DEA & TEA), PEGs, silicones, drying alcohol, artificial dyes & fragrances, GMO, gluten, soy and more. With the exception of AHAs, all of the ingredients we use are scored by the EWG (a non-profit that rates the toxicity of ingredients found in skincare) as 1-2, which is the lowest toxicity rating they give out.
With Pretty Prices
Another concept we're challenging is “willingness-to-pay.” You’ll see inflated prices everywhere not because the ingredients cost that much, but because of excessive marketing and experts knowing that your “willingness-to-pay” is high! We started Soffli so that we could make quality skincare for ourselves, family and friends. Just like you’d never overcharge your dear ones because you thought they might be willing to pay more, we won’t do that to you. Focusing on a direct-to-consumer approach and cutting out middle-men help us do that. In Seoul, this is called “pretty pricing.”
100% Profits to Charity
We started Soffli with a passion for clean and effective skincare...and a belief that healthy skin should be viewed as part of one’s overall wellness. Basic health is a fundamental right but even with all our advances, many around the world still lack it. With this in mind, Soffli is committed to donating 100% of ALL PROFITS to charities that work on supporting basic health needs for all, with a focus on underserved groups such as minorities, women, children, and animals. Learn more about our pledge here.