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My 5-Minute Skin-Friendly Makeup Routine

minji-with-minimal-skincare-friendly-makeup-in-white-t-shirt-as-part-of-soffli-minimalist-skincare-rituals

My 5-Minute Skin-Friendly Makeup Routine

As much as I love to go makeup free most days, I also appreciate and look forward to my rare "makeup-on" days as well. I’m cognizant to never get ...

why-less-is-more-in-skincare-as-symbolized-by-soffli-skincare-products

Less Is More - In Skincare Products

One of my pet peeves in skincare is painfully long and indecipherably complicated ingredients lists. Many of the leading brands, despite touting ho...

Pet Peeves In Skincare

When people ask me why SeoulofSkin decided to start our own skincare brand Soffli, my first response is because we couldn’t find a brand out there ...

Asian woman in white blouse leaning against desk with hand on forehead and eyes closed in light and shadow symbolizing the differences between dry and dehydrated skin as part of K-beauty influenced holistic skincare habits and rituals

Is My Skin Dry or Dehydrated And How Can I Tell?

Knowing the importance of well-hydrated skin and moisturizing (I call it the holy grail!), I’m constantly wondering whether my skin might be dehydr...

Anti-Pollution Skincare Tips

We’re all wearing masks now regardless of where we might live, but regular mask wearing was already a thing in Seoul, many years prior to the COVID...

asian-woman-with-cucumber-peels-all-over-her-face-engaging-in-the-K-beauty-cucumber-massage

The Classic K-Beauty Cucumber Massage Is So Easy & Effective

One of my earliest memories of skincare involves cucumbers. Even starting from when I was in grade school, my mom would once in a while slap a few...

For Glowing Skin, Stop Neglecting Your Ears

My ears are my best physical feature. When I was a little girl, my grandma would always massage my ears and tell me I had “first lady” ears (funny...

explaining-peptides-in-skincare-products-symbolized-by-woman-looking-into-mirror-to-check-for-wrinkles

Ingredient Spotlight: Peptides

When it comes to fighting unnecessary wrinkles, no skincare ingredient really beats retinol. I recommend to most people that they should explore t...

Dr. Yoon's Skincare Habits

As you might already know, we’ve been getting some great expert opinions and advice on all issues related to skincare from our amazing Dr. Yoon. D...

SeoulofSkin-blog-on-appreciating-the beauty-of-black-skin-by-Charity-May

Appreciating Black Beauty and the Color of My Skin

The disturbing truth is that we live in a world in which privilege or pain are served out in accordance to the color of one’s own skin... What is t...

close up of asian woman's sparse looking eyebrows and eyelashes showing that eyebrows and lashes can thin with age as part of K-beauty influenced holistic skincare habits and rituals

My Eyebrows Are Falling Out

The apple doesn’t fall far from the tree and I can usually look to my mom to see indicators of what might be coming for me. There are positive sig...

Asian woman in yellow jacket wearing sunglasses and holding a light yellow parasol for sun protection as part of K-beauty influenced holistic skincare habits and rituals

I Tried A Parasol For A Week For Sun Protection

Despite being somewhat of a hoarder back in the day, when I first arrived in the U.S. about 17 years ago from Seoul, I came with just two pieces of...

K-beauty expert and founder of SeoulofSkin goes through her detailed 24/7 skincare routine as part of K-beauty influenced holistic skincare habits and rituals

I'm Sharing My K-Beauty 24/7 Skincare Diary

I wake up around 6:20 am. I’m a natural morning person so enjoy rising with the sun (living without curtains helps!) and don’t like to lose the mo...