“The next time you find yourself about to make an impromptu skincare purchase, put mindfulness into action and pause. Take a moment and consider the following: Do I really need this? Why am I buying this? Does this product and company align with my values? Then, check the label, review the ingredients, and verify the stamps on the back of the package.”
If applying your values to your skincare routine is new for you begin with small steps. You might choose to finish using the products you currently have in your home and the next time you need to re-supply consider checking the ingredient list as well as the impact the product production may have had on other life.
At first you might feel resistant to this change, especially if there are certain products you’ve been using for many years that you love and feel attached to. You may have to experiment with a few new products so be patient and remember that you are making a conscious shift to align your personal values with your purchasing power.
In the U.S. we need to be extra conscious and considerate with the purchases we make because the FDA bans fewer chemicals and ingredients than the European Union. The U.S. allows ingredients that are actually banned in most other countries for being toxic, under researched or otherwise potentially harmful. Now every product I purchase is marked “cruelty-free” and possibly even “vegan” as well as “non-GMO.” You can find these marks on the backs of the package. If the product lacks these stamps then you may want to consider an alternative item depending on what you value and where you want to put your dollar.
I’ve become a lifelong fan of brands where they travel to personally meet the farmers who grow the organic ingredients in their products. I also love products that are so natural you could literally eat them! And that’s always a great gauge - if you can’t put it in your mouth, why would you put it on your skin?
We can act on our values by supporting smaller companies that focus on conscious production and hold themselves accountable for high-quality ingredients and low environmental impact. Applying your purchasing power in this way not only feels good but leaves your skin glowing and grateful. In return you’re also supporting small businesses that value your input and are working to apply these values throughout our world, beyond our skin and across our planet.
The next time you find yourself about to make an impromptu skincare purchase, put mindfulness into action and pause. Take a moment and consider the following: Do I really need this? Why am I buying this? Does this product and company align with my values? Then, check the label, review the ingredients, and verify the stamps on the back of the package.
If you have questions about a particular ingredient or company, pop your phone out and do a quick Google search. If you do this for food in the supermarket why wouldn’t you do it for your skin which absorbs everything you put on it? You might be surprised by what you learn. Next, reflect on your experience or share with others what you learn! How does it feel to purchase in this way? How does it feel to fully live your values from the outside-in and the inside-out? Your skin, your longevity, and the vitality of our planet deserve this level of conscious consumption. I promise not only will your skin feel better for it, but so will your heart.